It doesn't get the youtube-documented champagne baths of Club 55, but Le Palmiers is one of the hottest and least known beach clubs along St. Tropez's Pampelonne Beach. Located just south of the beloved FKK enclave of rubenesque Germans, an all-white oasis is awash in tanning beds, tufted outdoor furniture and clubby restaurant seating. The crowd is a mostly-local, mostly-French collection of 20 and 30-somethings in linen beachwear and super-short swimsuits that reveal that orangey-glow of a true St. Tropez tan. The beach club is separated between a lounge of minimalist two-person loungers and central dining area with elaborate white-pottery and dramatic furnishings that mix 21st Century minimalism with Marie Antoinette styling.
If summering in St. Tropez for more than a long weekend, this food-minded beach club away from the hustle of Nikki Beach offers a sophisticated daytime social club mostly free of Platinum Card posing and Cristal showers. The menu is a revelation of classic seaside cuisine with daily specials making the most of Provence's vast agricultural treasures. Appetizers begin with mixed seafood feasts including grilled or fried calamari, market-fresh salads and delicate carpaccios. Main courses include hearty beef and chicken dishes, signature pastas and grilled fish specialties of locally caught cod and various white fish
Thoroughly French beach club is a local sanctuary from the ruckus and high-flying debauchery of nearby Nikki Beach and Club 55. It's also one of the best restaurants you'll find on Pampelonne Beach.