It’s one of the biggest hotel concepts to hit in years and the fact that Armani Hotels and Resorts chose its first location to be in Dubai’s Burj Khalifa has been a much-needed boon for the project and city. Armani Prive is the all-new nightlife concept that’s been causing a flurry of local fashionistas and Ferrarri revving playboys that make the commute into town for what many consider the chicest club scene to hit Dubai since the Cavalli Club.<br /> <br />More muted than the Cavalli or 400 Club, organic geometric patterns and stylish but not overwhelming Armani Casa lounge furnishings define a series of three interconnecting spaces that includes an elevated mezzanine home to a series of secluded VIP tables and booths and outdoor veranda with views of the Dubai Fountain. At the center of the club is the dance floor with its massive LED light show that glows on the faces VIP revelers on hand for house deejays like Patrik Carrera and Roberto Mermand mixing a line-up of hip-hop, lounge and electronic hits. <br />
More urban than resort, Armani brings a heavy dose of panache to a Dubai nightlife scene all too often dominated by tourists in jeans and sparkly blouses. Dress to impress or come as you are in banker-bling attire from the office for early evening happy hour that turns into a full on nightclub by midnight.
Dubai’s most exclusive hotel address offer signature Armani Prive lounge with bar, dance and terrace scene open five nights a week.