It's the latest coup by a South American hotelier in the Miami Beach market. This time it’s none other than Brazil’s esteemed Fasano Hotels that began as an Italian restaurant operation in 1940s Sao Paulo to become South America’s leading luxury collection. With stalwart properties in Rio, Punta del Este, Sao Paulo and upcoming Trancoso, Miami Beach is their first international foray. They assume the iconic Shore Hotel, formerly managed as a party palace by Morgans Hotel Group with outpost of Nobu and iconic Sunday pool series. With an opening scheduled for late-2017, the Fasano family oversees a complete overhaul of the historic property under the direction of architect Isay Weinfeld. Shore Club goes head-to-head with upcoming debuts like Faena Miami Beach. Owned by Alan Faena, the Argentine developer once owned the Rio-location of Fasano Hotels and was to open it as Faena Universe Rio before hitting problems following Argentine devaluation and ultimately forced to unload mid-construction. Now, the new Fasano Shore Club will include a full-service hotel and 75-residences that are infused with Brazilian hardwoods, modernist architecture and a Latin sensuality with pool scene, beach club and an address that’s even better than Soho House or Faena Miami Beach.
