October brings with it Frieze Art Fair, the largest contemporary art festival of the year in London. From October 15th, Regent’s Park is transformed into a labyrinth of art events that attract the world’s top collectors and gallerists. This year, Frieze visitors will find a new slate of London hotels to choose from that are already on the heels of last year’s glitzy newcomers Café Royal, Bulgari Hotel and Rosewood London.
London Edition has spent most of the year as the hotel darling du jour, with its Jason Atherton eatery and bespoke lobby that justifies a location we don’t exactly love. Mondrian London recently debuted in the famed Sea Containers Building along Thames in London’s Southbank that brings the LA-born brand to an exciting new neighborhood that’s a hotbed of museums, restaurants and theater. Interiors gravitate away from the days of Starck to a more polished, mod look by British designer Tom Dixon. It’s also walking distance to The Shard that’s home to its own Shangri-La Hotel that occupies the 34th to 52nd floors of the Renzo Piano designed building with the best views in London.
Hot addresses like Chiltern Firehouse will swelter during Frieze with its coveted rooms that secure a spot inside its celeb-filled eatery come evening. If not there, we suggest parking your Goyard for a night or two at The Beaumont that brings pre-war glitz back to Mayfair. It’s the first hotel property to date by Corbin & King, owners of Delauncey and The Wolseley. Their new Mayfair address is home to 73 impeccably decorated rooms, flagship eatery and extensive modern art collection. And for those that simply can’t imagine staying away from Soho Hotel or Charlotte Street, Firmdale debuted its Ham Yard Hotel in early summer that’s more convenient to Piccadilly Circus and Shaftsbury Avenue with in-house perks like a bowling alley, garden rooftop and Frieze-worthy art installation by Tony Cragg.
