White 1921

Saint Tropez lounge bar owned by Louis Vuitton

Hours 12pm-late, daily (May-Oct.)
Phone (33) 4 94 45 50 50

Place des Lices St Tropez 83990 France


Arriving to the village of Saint Tropez from Place des Lices, White 1921 is a familiar site with its mansion-like appearance that was once a private residence. After incarnations as various boutique hotels, the property was bought by LVMH in 2012 and has operated as an off-the-radar address that even its resident often are unaware is owned by LVMH. Along a cobblestone walkway, the main bar comes into view along a large terrace in front of the main chateau-style residence. Under a manicured pine tree, an all-white silhouette compliment of French architect Jean-Michel Wilmotte features a series of lounge vignettes with double-seat sofas and club chains. The main bar, covered and heated on cooler evenings, features posh champagnes by the bottle poured by a dapper selection of bartenders plucked off a Paris runway.


Off the radar, White is a great happy hour haunt and welcome alternative to places like Le Quai and Bar du Port that are often inundated with tourists and day-trippers.

Last Word

Fashionable lounge and champagne bar owned by Louis Vuitton along Place des Lices in Saint Tropez.

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