Hotel Zetta

Viceroy Group does urban SF retreat

Hours 24
Phone 415-543-8555

55 5th Street San Francisco CA 94103 United States


Who's Going

Hedge Funders, Tech Gamers, Young Professionals

Reason to Stay

Design Hotel, Central Location, Hip Lounge

Hotel Type

Bouqtiue Hotel

Tucked behind the gargantuan San Francisco Shopping Center opposite the San Francisco Chronicle, Hotel Zetta is a sexy urban crash pad from the owners of Viceroy Hotel. A familiar boutique hotel address; the property was rehabbed by the luxury hotelier with an emphasis on playful, practical spaces. The inviting lobby is fit for tech junkies and business travellers with a mix of pop art including a wall-mounted Plinko board, plop lounge seating and sexy lounge infused with sophisticated details like wide wood planks and marble-topped bar that brims with life from 2pm till late-evenings. An upper mezzanine level features further pool table, shuffleboard and game accoutrement. Walking distance to all of SoMa and nearby shopping of Union Square, what the area lacks in a residential feel it makes up for in practicality and perky design glamour.

The Room

Tucked throughout a period building, 116 rooms feature a mix of compact to more spacious styling with refined design details like heavy drapery, Illy espresso machines, wall-mounted LCD screens and colorful Moroccan throw rugs over wood floors. Serine bathrooms are fully refurbished and lined in waffle-weave linens and Neil George bath products. A singular Zetta Suite offers one-bedroom and separate living room layout outfitted with oversize board games, dining table and double-bathroom configuration.

Preferred Room

Zetta Suite

Special Features

Central Location, Lobby Scene, Design Hotel


Lounge, Bar, Fitness Center

Reviewed by:

Editorial Review Author


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