White Gallery

Rome couture department store in fascist landmark

Hours 10am-7pm, Mon. - Sat.
Phone (39) 06 5427 7400

Piazza Guglielmo Marconi 18 Rome 00146 Italy


Located in a fascist era enclave of central Rome, this concept-lifestyle department store offers a sprawling and architectural compound of fashion, food and home décor.  Considered one of the most fashionable and unique in the city, a mammoth façade encrusted in minimalist colonnade and “rational” architecture is modernized through a series of elaborate shop windows and contemporary interiors that’s been a nonstop hotspot since opening in 2009. 


Originally built for the World’s Fair as the Modern Art Pavilion, White Gallery offers a trove of designer finds from fashion to food that’s a beacon for local emerging designers and moneyed fashionistas.

Last Word

In-house fashion brands and labels include Ann Demeulemeester, Balmain, Dior Homme, Philipp Plein, Rick Owens and Maison Martin Margela.

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