Its near-Oxford Street location in Fitzrovia has become an A-List staple for London's VIP nightlife scene with a consistent crowd and line-up of hip-hop and house events from FloRida to Avicii and Usher. Its interiors look not unlike so many other London dance venues, a series of terraced VIP banquettes surrounding a central dance floor with bar ignited in a top-tier sound system and plenty of ambient blue light. With a mix of well-selected guests from a dapper doorman and handful of permanent members, Project Club attracts a consistently reliable mix of upper crust revelers from hedge funders and city boys to socialites and pop stars to a weekend dance party that's currently all the rage.

Last Word

West End dance club lures house and hip-hop elite for weekend dance scene with tough door.